STORY & INSIGHTS
Personal care has constantly evolved, shaped by science, consumer demand, and innovation. In recent years, advancements in dermatological research, biotechnology, and sustainable formulations have transformed how we approach skincare, haircare, and overall wellness. From ingredient-led formulations to personalized routines, the industry is shifting towards efficacy, transparency, and long-term benefits.
This evolution is powered by breakthroughs in active ingredients, clean beauty, AI-driven
personalization, and sustainable packaging—making high-performance
personal care more
accessible and effective than ever.
We aspire to be at the forefront of personal care innovation, discovering and backing entrepreneurs who are redefining beauty and wellness with science-backed, results-driven solutions that meet the needs of today's and tomorrow’s consumers.
Advanced formulations, dermaceuticals, and barrier-first skincare.
Scalp health, hair repair, and science-backed treatments.
Holistic self-care, nutraceuticals, and inside-out beauty.
High-performance makeup, hybrid beauty, and minimalistic formulations.
Innovative body care, intimate wellness, and daily essentials.
Specialized skincare, haircare, and fragrance for men.
Eco-conscious, biodegradable, and toxin-free formulations.
AI-driven personalization, diagnostic tools, and smart beauty devices.